In a quest to understand the concept of uncertainty, I turned to Chat Gpt, an AI language model, and here's what it had to say:
Uncertainty can be defined as the state of being unsure or not having enough information about something, making it impossible or difficult to predict the outcome or make decisions.
I found this definition particularly insightful because it resonates with the feelings people experience during uncertain times.
But why are we facing such uncertainty today? The answer is simple: the Covid era has reshaped our knowledge and ushered in a once-in-a-century pandemic. Moreover, the relentless advance of technology has significantly impacted our lives. If we fail to embrace change as an inevitable aspect of life, it becomes challenging to keep up with the relentless wave of progress.
Let’s dive into a game-changer in the marketing landscape: Personalisation. It’s not just sizzling; it’s red-hot!
Over 20+ years ago, while some of us were still finding our way in the corporate world, industries like Telco were having their lightbulb moments. With the digitization of data, they realised the boundless potential to engage with customers in fresh and inventive ways.
Fast forward to today, and the personalisation train has not just left the station; it's skyrocketing on that J-curve! Businesses, brace yourselves. If you’re not already having those cosy, one-on-one interactions with your customers, you're missing out on a golden opportunity, while others are basking in the spotlight.
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